FedEx Ground does an OK GO video

I’m a sucker for these Rube-Goldberg machine videos…though I think this would have been funnier if the dog on the other end was like a St. Bernard or a Lab or some other large dog wearing a hockey jersey to tie the concept of shipping the hockey stick all together. Plus, shouldn’t the goose have sent a Canadian toque that would actually have fit in that FedEx box? A reminder that continuity and the little details matter in viral web video, just like they do in TV ads and films.