NEWSLETTER: Daily Headbanger
TAGLINE: We Find All The News Fit To Rock. You Headbang.
WEBSITE: DailyHeadbanger.com
SIGN UP LANDING PAGE: DailyHeadbanger.com/newsletter
CATEGORY: Music, Entertainment, News
SENDING SINCE: March 15, 2015
SENDS: Daily at 6AM CDT
LIST SIZE: 3,657
AVG. OPEN RATE: 44%
TECH STACK/ESP: Mailchimp.com, WordPress custom website hosted on Siteground.
MONETIZATION: Past monetization included direct sponsorship ads in newsletter, and a WooCommerce shop selling DTG Daily Headbanger branded merch.
TRAFFIC SOURCES: Website, Google, Facebook, Twitter, Pinterest
DESCRIPTION: The “Daily Headbänger” email rock n’ roll newsletter has everything hot, hard and happening in the world of Heavy Metal, Hard Rock and Classic Rock.
The key asset to Daily Headbänger is its 3,655+ email subscriber list of die-hard metal and classic rock music fans. The Daily Headbänger newsletter is an RSS newsletter that is fully automated to send daily 7 days a week. It pulls content from its custom WordPress website, DailyHeadbanger.com, into a custom Mailchimp RSS email template. There are also custom MailChimp templates for static newsletters that can be used for holidays or other transactional and marketing emails.
Above industry standard open rates (44%). Audience is 60/40 male/female, heavy metal classic rock listeners in the 35-65+ age groups. 96% USA; 3% Canada, 1% Europe. All organic growth, zero direct spend on marketing.
We’ve decided to sell the DailyHeadbanger newsletter to pursue our other online businesses.
INCLUDED IN SALE: 2 domain names (dailyheadbanger.com/thedailyheadbanger.com) MailChimp account with custom templates and all subscribers lists; Custom wordpress website with all content; Facebook fan page, Twitter and Pinterest account will also transfer.
OPPORTUNITY: Daily Headbanger is currently focused only on the 80s hair metal and classic rock genres. Expanding content coverage to include the more hard core metal music variants (e.g. speed metal) would increase audience growth and fuel ad growth as those bands are more frequent advertisers in the online music space.
Add more daily or weekly merch giveaway contest promotions – every giveaway we have ever done has added over 100+ new subscribers with a very low unsubscription rate. Use this as a profit center by both trading for the merch and then charging a discounted rate for a sponsor’s ad package.
We have not maximized use of social media or added any referral programs for driving new subscriber growth. Likewise, adding an online Headbangers merch shop could be a big additional revenue source.
Classifieds and display ad sponsorships can be added to both the newsletter and the website. The heavy metal / Classic rock online news space supports 6 major ad-supported website competitors and a full time ad network (FixionMedia) so the sponsors/ad buyers are out there.
The owners just do not have the time to market the newsletter, or to run a proper inside ad sales program. The opportunities to monetize this site are obvious and plentiful.
ASKING PRICE: $8/subscriber – $29,200 OBO.